Facebook’s Facelift: Highlights of the New Features
Facebook has undergone an overhaul and some great new features and tools have been added, creating an enhanced platform for music discovery, story telling and content distribution. Here are a couple of highlights of the new changes:
• Beyond “like” Facebook will add verb buttons including ”read”, “listen” and “watch.”
• Facebook Timeline will eventually replace your current ”wall,” which will kind of look like a pop culture timeline of your life, an important highlight is that older posts don’t vanish, which means your content has no shelf life.
• Social Graph is an interactive social graph visualizer. Use it to explore your social graph and discover social clusters. Find out how your friends are connected to each other. Discover new friends by identifying people appearing on photographs with you. Social Graph allows marketers better insight into people’s interests and behaviors and better target audiences.
• The Ticker feature shows you similar stories to what are presented in your News Feed, but it displays these updates instantly, enabling you to quickly identify, jump in, and comment on a story as the conversation is happening.
• The Newsfeed makeover combines the former two-tabbed News Feed (which displayed either ‘Most Recent’ updates or ‘Top Stories,’ depending on which the user selected) into one consolidated News Feed. The smarter feed now shows a user stories depending on how frequently that user visits Facebook, with the ‘top stories’ (marked with a blue corner) since a user’s last visit shown at the top.
• The Subscribe button enables Facebook user’s to subscribe to someone else’s profile, to get important and valuable information and content in their newsfeeds. This is nothing new, but the new features allow you to manage what kind of content and how much content you see from that user’s newsfeed.
Integration of music retailers and platforms:
Now integrated with Facebook: Spotify, Rdio, MOG, Rhapsody, Deezer, IheartRadio, Mixcloud, Turntabel.sf, Earbits, Songza and Soundcloud.
User’s that have their music service accounts linked with Facebook will be able to share their playlists, making for a less cumbersome exchange of music it also enhances music discovery.
When your friends are listening to a song, you can actually see what they are listening to in your feed/newticker, there will also be a “Listen with a friend” button, so playing music becomes a shared experience.
Music services are using social graphs to put the music into context to catalogs of music, users can find music they actually desire based on their likes.
• 142 Million Americans spent 53.5 billion minutes on FB in May (no other website or brand come close to this).
• 700 Million global users, with an average of 130 friends.
Wagner, Hannah.“Facebook’s facelift, highlights of the new features” Nov. 05, 2011,
http://consumusic.com/2011/11/04/facebooks-facelift-highlights-of-the-new-features, Nov. 04, 2011.