Social Media Makes Me Feel Naked
Social media is like a cellophane veil, your thoughts and activities are bare to the world, which naturally makes some of us resistant to starting up or maintaining social profiles. There is, however, value to social media transparency to grow your business/fan base, but it’s important to understand the dynamic of each space (Facebook and Twitter), because transparency is more than arbitrary posts talking about what you had for lunch today.
While it will take some experimentation to determine what works for your particular audience, their should be a strategy and a set of guidelines to your social media marketing and what kind of info you disseminate publicly.
Understanding The Dynamics: Twitter and Facebook allow access to millions of users and enable us to target audiences, but these are only rented spaces in that you truly don’t own the info or data on those sites. If they disappeared one day, (ehemm Myspace….) so does all of your followers and info (emails, numbers, demographics). Twitter and Facebook are ancillary channels that should be used to drive traffic to your home base (website).
Twitter allows for instant and real-time exchange, a tweet doesn’t stay visible beyond 15 new posts so only a percentage of your audience sees it. Tweeting the same info multiple times so the rest of your audience captures the post gets annoying to the percentage that has already seen it. Using twitter is a great way to casually interact with someone viable you might be trying to reach out to. It doesn’t require an invasive conversation just a simple virtual handshake, or retweet of a snappy quip or article, and a connection can be sparked from there.
Facebook is a more ideal place to post important events, info, and have more static conversations. You may want to keep a conversation going for two weeks especially if you are promoting an event. Facebook also features analytics on fan and business pages, you can see the percentage of your audience that is engaged and number of views on each post. It’s also a better place to share content (videos, music, articles) and create a discovery experience and keep track of comments.
How naked should I get?
Before getting fully undressed, set some guidelines and make sure the brand/artist/business is on the same page. Transparency after all is like walking a fine line, and can be greatly effective or just disastrous. Here are some tips:
• Understand the difference between your audience on Facebook and Twitter (interests, conversations, demographics), so you can cater your conversation
• Your tweet doesn’t have to be the exact same as your Facebook post
• Set policy on transparency, what’s acceptable and what’s not, make sure your brand ambassadors carry out the character of the organization/brand and understand how to effectively communicate and engage (within guidelines)
• Be consistent in when and what you post
• Transparency is about showing your persona not just important updates or product info, but again, it doesn’t mean posting random arbitrary details about your daily life, you can take it a step further and maybe show the behind the scenes process in the creation of your music, or what you do on the tour bus, in between shows, or in between landing gigs
• If you have honest dialog with your fans, they will tell each other about it
• Engage with your audience, respond to comments, requests, questions, that’s the catalyst to creating life long fans
• Be true to yourself
Wagner, Hannah.“Social Media Makes Me Feel Naked” Oct. 7, 2011,